Boatbound is the largest "pier-to-pier" boat rental site in the world. Shortly after joining the team, I was given the opportunity to redesign the entire product from the ground up. It turned out that the current design was creating troubling amounts of confusion. There were 5 major objectives we wanted to address:

  1. Our user menu flows were difficult to navigate

  2. The homepage did not give enough insight as to what we provided / how it works

  3. The user dashboard was uniformative and cluttered

  4. Conversion rates struggled due to issue with the search process

  5. Overall responsiveness to mobile was poor

The current design as a whole was fun and somewhat inviting, however it lacked the unity & usability that was necessary for a product like this.


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