Boatbound is the largest "pier-to-pier" boat rental site in the world. Shortly after joining the team, I was given the opportunity to redesign the entire product from the ground up. It turned out that the current design was creating troubling amounts of confusion. There were 5 major objectives we wanted to address:
The current design as a whole was fun and somewhat inviting, however it lacked the unity & usability that was necessary for a product like this.
There's tons more, be sure to check it out live to see the rest.